Know who loves it when other OEMs call him big poppa? Ballmer, that's who. So much so that he's opened up the company's coffers to Nokia and Samsung for a holiday blitz of
Mango marketing. Hold onto your hats though, it's no
carte blanche access to Redmond's Gringotts. According to a report on
Mobile Magazine, inside sources claim MS has set aside ?28 million (about $44 million) for the endeavor, with about ?20 million of that reserved for
Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the
cooperative agreements all parties agreed to, ensuring
future WP devices get the media saturation they deserve. So, keep your eyes peeled this upcoming winter. We have a feeling you won't be able to escape the commercial onslaught, anyway.
Microsoft doles out the dough to Nokia and Samsung, plans Mango marketing bonanza for year's end originally appeared on Engadget on Fri, 14 Oct 2011 15:05:00 EDT. Please see our terms for use of feeds.
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