Michael Birch?s WaterForward Is ?Kind of a Chain Letter Pyramid Scheme? For Charity

Michael Birch, the founder of Bebo and now CEO of startup lab Monkey Inferno, wants to raise millions of dollars for Charity:Water using social networks and viral loops. His latest project is WaterForward, a non=profit which he describes as "kind of a chain letter pyramid scheme" applied to charity. In the video interview above, he explains that "it is very easy to like a charity," but getting people to give is much harder. And that is what WaterForward is designed to do.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XC4kSVFrSJk/

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