Facebook One-Ups Twitter With Subscribe Button That Tells Friends When You Click

Facebook wasn't kidding when it announced yesterday that an embeddable button allowing people to subscribe to someone's public updates was on the way. Today it officially released the Subscribe button, noting that when clicked "The subscribe action is also shared -- allowing others to subscribe directly via the News Feed stories, and further increasing viral distribution." This gives Facebook's button a distinct advantage over Twitter's, as the action of following someone through Twitter's button doesn't appear in the main tweet stream, only a secondary stream. A "Follow" click will probably only nab you 1 follower, but a "Subscribe" click could create a viral chain that nets you many new Subscribers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iX9-3wcbXfg/

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